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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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PR Case Study

PR Case Study

Q Write a 6- to 10-page paper that describes and analyzes a specific, real world example of a public relations success or failure. The research project will take some time and preparation, so starting looking for a topic and beginning your research in the first week of class. This assignment gives students the opportunity to synthesize and apply the concepts learned in this course in order to evaluate a real public relations scenario. Students may pick either a historical or contemporary event to evaluate. As a result of this assignment, students will be better able to understand, analyze, and diagnose public relations problems and strategies. Here is a suggested plan to approach this paper:

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Volkswagen made its presence sound enough with its breaking emission scandal record in 2015. This company made a cheat device that enabled the cars to pass the emission test controlled by EPA. Around 50,000 vehicles in the United States of VW and its segments of Audi were on the strictest scrutiny for the diesel massacre (Recreating success from the brink of disaster, 2019).